The Island, once accessible only by footbridges, was the center of life at Idlewild from the 1910s into the 1960s. Early advertisements for the resort desribed Island Park as having a beautiful bathing beach and a small "parlor" or clubhouse, on the east shore. Built in 1916, the parlor was the social hub. By 1923 the Idlewild Resort Company boasted in the Chicago Defender that the island had a dance pavilion, saddle horses, a new 62-room hotel, and a "cottage city" of 29 sleeping cottages. Locals called these "doghouses" due to their small size. During the 1930s and 1940s, entreprenuer Virgil Williams ran a hotel and nightclub here. Detroiter Phil Giles purchased them in the 1940s. For some 20 years Giles savvy marketing of Idlewild's nightlife drew audiences from the midwest and beyond.