Postum Cereal Company
Charles William "C.W." Post (1854 ~ 1914) began his breakfast empire in 1892 when he opened La Vita Inn sanitarium on this site. Post's first commercial success occurred in 1894 when he created the hot beverage Postum. In 1896 he organized the Postum Cereal Company. His continued experiments with grains resulted in Grape-Nuts, his first cold cereal, in 1897. In 1908-09 sales from Grape-Nuts, Postum, and Post Toasties surpassed $5 million. Upon Post's death, his daughter Marjorie ran the company, continuing to advertise extensively, and expanding the product line. In 1929 Postum became the General Foods Corporation. The Philip Morris Company purchased General Foods in 1985, and the plant became part of Kraft Foods in 1989.