The Buick Open
One year after Warwick Hills Golf and Country Club opened in 1957, Waldo McNaught used his unique position as club president and public relations director of the Buick Motors Division of the General Motors Corporation (GM) to organize a tournament here. The collaboration between Warwick Hills, Buick, and the Professional Golfers' Association (PGA) resulted in the first Buick Open held in June 1958. The event coincided with GM's "Golden Milestone" fiftieth anniversary. Company officials allowed the use of the Buick name and provided each golfer with a new car to use during the tournament. This marked the first corporate sponsorship of a PGA Tour event. The success of the 1958 open created a partnership that continued into the twenty-first century.