The Pulver Brothers
As demand for oil and automobiles increased in the early 1920s, brothers Benjamin A. (1875-1960) and Elmer E. (1880-1965) Pulver formed the Pulver Oil Company to distribute Sinclair Oil products. In 1923 they built this filling station on Franklin Street. Renamed Grand River Avenue, the street soon became part of M-16, which linked Detroit and Grand Haven. In 1926 it became the first all paved highway across the state. The Pulvers owned eight filling stations by 1930.